Our Mission

The Willowdale Central Ratepayers’ Association (WCRA) is a non-profit

organization that seeks to enrich the lives of Willowdale residence through

events and programs that bring people together. We recognize the importance

that arts and cultural programs play and have embarked on a mission to animate

the public space around North York Civic Centre, and North Toronto area.

Since it’s formation in 1991, the WCRA has supported and hosted many events

including the Cultura Festival, more recently, Sunday Serenades, along with the

Willowdale Concert in the Park Series and many more. Over the past three years the WCRA has

hosted 115+ events, supporting over 600 artists and engaging with ~91,000

residents, with more to come under the Willowdale Arts Collective banner.

The Willowdale Arts Collective was formed in 2024, and is part of the WCRA. It is

comprised of business owners, non-profit organization leads, and professional

artists that live and work in Toronto.


You can get lost in a big city, like Toronto. WCRA makes me feel like I am part of a community.
— Maria, Willowdale resident